Also, don’t forget to integrate keywords into this tag. Including image alt tags means that crawlers (which can only identify text) will be able to quickly identify and index your images. You do need to ensure however, that your images are optimised to make sure you don’t undermine load speed. Incorporating images into your website improves UX and makes web pages more visually attractive. Optimise Images and Include Image Alt Tags Incorporating the keywords from this in-depth research into the content of your page in an effective way, will show your page is relevant to the searcher’s query, and authoritative.Īvoid keyword stuffing here. Great keyword research will mean that you are tapping into the right audience. Conduct and Implement Outstanding Keyword Research They should ideally be between 60-70 characters and be captivating with keywords incorporated into them. It needs to include your carefully selected keywords and must be flawless in terms of grammar, structure and spelling. Make sure that your meta description is insightful and attention grabbing. Skilfully optimised meta data is essential for good on-page SEO. Create a website that is easy to navigate and doesn’t attack the user with unwanted ads and affiliate links.Make your website mobile-friendly – a significant amount of traffic can be lost without optimisation for mobiles.In order to optimise your site for an excellent UX (User Experience) you must do the following: This means using short sentences and dividing up paragraphs with subheadings and bullet points amongst other techniques, to make the content easily digestible.Īll of these factors will help you comply with E.A.T (Expertise, Authoritativeness, Trustworthiness) the method by which Google raters review websites.

Your website’s content should be original and informative, offering users an experience they can’t get anywhere else.Īccompanying this, content should be void of any complicated jargon and easy to read. There are a lot of factors that go into creating great content. There are lots of ways that a website can optimise its on-page elements. This is important because it means more traffic, more engagement, and potentially a higher conversion rate. On-page SEO is important because, not only does it supply key information about your website to search engines to enhance SERPs, but it also helps your web page rank higher.

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